Every outlet for content will be a little different. Instagram only allows videos under 1 minute in their news feed. Email only lets files up to a certain size to be sent. Some people are visual. Others prefer audio. It can be difficult to figure out what content works the best and where that content works the best.
You might have a bunch of email addresses, but no facebook followers. So, no matter how bad you want to be on facebook, maybe you should focus on emails?
Content can really be delivered in text format, graphic/pictures, video, and audio. The good thing is that your content can be made in each of the formats! The key is being intentional to create a plan on how and when to deliver you content…