Creating your content is obviously one of the most important pieces of the Visible Client Journey. There are a lot of different options when you're creating content.
Text, Pictures, Infographics, Audio, Video... There are people out there who prefer to consume your content in each of the categories.
That is why you should be creating each type of content for each piece of information you are presenting.
Now, I know you are going to get tired of hearing/seeing your content, but you'll get tired of it far faster than your consumers will... So don't fret. Share - Share - Share!